Content Strategy
A robust content strategy helps build authority online and improves the reputation of your business. Build trust and generate high-quality traffic.
What is Content Strategy?
The process of turning the words on your website into trust, authority, and revenue.
A content strategy involves thorough planning around the services and products that your organisation offers. Too many businesses post blog articles for the sake of it, but they lack depth or direction. Every piece of content you produce needs to be well thought out, researched properly, and written to engage, retain, and convert your ideal audience. I produce detailed content plans, content briefs, and completed content pieces.
Who do I work with
Benefits of Content Strategy
Know why you're writing.
Every piece of content needs to have intent behind it. You may want to teach your audience, display technical knowledge, or advertise a recent project.
Know who you are writing for.
I'll take the time to really drill down and identify your ideal reader. This is a user that becomes a client.
Know how to write for your audience.
Every audience is different, so it's imperative that you know how exactly to talk to your ideal user, build trust, and convert.
Build topical authority.
Search engines place high importance on topical authority. Show Google you know what you're talking about, and they'll place more value on your site.
Boost service pages.
Your service pages (or product pages) are the ones that make the money. Every content piece must prop up these money pages and guide users to buy.
Content that converts.
Your average blog post is simply a magnet for 3s users - they click the result and then disappear right away. I'll help you build out articles that bring in revenue.
Content Strategy Projects
Let’s work together
FAQ
What types of businesses need a content strategy?
Most businesses can benefit from a high-quality content strategy. The term content here applies to almost anything you’re planning on posting, including images and video. I’ve built content strategies for design companies, tenant advisors, rubbish removal businesses, builders, electricians, healthcare startups, and many more.
I know my business best, so why do I need your help with content?
You’re the expert in what you do, no doubt about that. On the other hand, I’m the one that knows exactly how and why your customers search. And I know how to ensure that your website is going to attract them, and then encourage them to request a quote or buy your product. A tailored content strategy is a huge asset in this regard.
Does content strategy tie into an SEO campaign?
Yes, it absolutely does. A content strategy is often a key component of an ongoing SEO campaign. Not all SEO campaigns that I manage include a content strategy (sometimes it’s not required, or not a good fit for the business), but many do. A content strategy also requires deep keyword research, competitor analysis, and link building, all key aspects of organic search.
Can you help plan a strategy around technical content and is it worth it?
100% yes. Technical articles are an excellent asset for providing detailed information to users, as well as building up authority with Google and other search engines. I can help plan this kind of strategy, and I can also execute it.
How do you measure the success of a content strategy?
I use a number of tools to measure traffic, user engagement, and the path they follow. So we’re able to see how many users landed on your content pages, what they did, where they went, and whether or not they bought a product, requested a quote, or called you. From there we can calculate revenue and return on investment.
Crunching some numbers shows just how valuable this type of strategy can be – say you spend $1200 to develop a strategy and publish 3 high-quality articles. You provide roof replacement services. You land one client from one of these articles and the job is worth $15,000. That’s clearly an excellent investment.